We brought the very essence  of the season - resurrection - to all the aspects of life that has been shut down and gave everyone the hope to apply it to every area of their lives that may have been shut down.

The Idea

Brand Perception, Brand Positioning, Communications Positioning and User Acquisition.

Everything Will Rise Again

Challenge Nigerians to share their stories of how they were rising above the pandemic to create ripple effects of that same action across the entire nation.

The Rise Challenge

Ghanaians are finding their Ghana. A medley of the old and the new. The sophisticated and the crude. And our messaging and executions must speak to this

Comms Strategy, Brand Strategy, Positioning, Advertising

Ghana Born Ghana Made

Brand Perception, Brand Positioning, Communications Positioning, User Acquisition, Advertising, Digital, UX/UI Design

The Energy To Do you

We came up with a slogan that could speak to the functional interaction with the product as well as the theme “dare to be different” We named it “Unleash your bold” The great thing about that choice is that it sat well with our product focused comms and literally meant to open your bottle of bold drink. On the flip side as well, it sat well with our lifestyle comms that encouraged our audience to unleash their boldness. In other words it was a celebration of their individuality, a nod to do whatever “being bold” meant to them.

Unleash Your Bold

Na Man You Be

Heineken

Brand Strategy, Digital Strategy, Content Strategy & Execution, Community Management, Social Listening, Influencer Marketing, Digital Media

La Casera

For our 4th edition of our Annual #HennessyVSClass, we decided to do things a little differently, Introducing the Hennessy Masterclass. With the help of a very successful top-tier rapper "Vector tha Viper" we shot 5 videos that taught a "how to" class on rap. Using his impact and success, he touched on everything from flows to lyrics to audibility. that separate the good from the great in the "hip-hop" genre. The Masterclass videos with Vector showcased the brand as an authority in music.

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