The Idea

For our 4th edition of our Annual #HennessyVSClass, we decided to do things a little differently, Introducing the Hennessy Masterclass. With the help of a very successful top-tier rapper "Vector tha Viper" we shot 5 videos that taught a "how to" class on rap. Using his impact and success, he touched on everything from flows to lyrics to audibility. that separate the good from the great in the "hip-hop" genre. The Masterclass videos with Vector showcased the brand as an authority in music.