The Idea

We came up with a slogan that could speak to the functional interaction with the product as well as the theme “dare to be different” We named it “Unleash your bold” The great thing about that choice is that it sat well with our product focused comms and literally meant to open your bottle of bold drink. On the flip side as well, it sat well with our lifestyle comms that encouraged our audience to unleash their boldness. In other words it was a celebration of their individuality, a nod to do whatever “being bold” meant to them.